Use Case 2: Create a rich RCS Campaign with media and URL Redirects

This use case demonstrates how to create a single card carousel with media and multiple options, each directing users to a URL.

In this example, the campaign is created for a clothing retailer with a single card containing images, and multiple options to exit the users to the sales web page.

Before you begin

Regardless of message type, make sure:

  • RCS is enabled for your account

  • An RCS-enabled Sender Profile is configured

Refer to RCS Key Terms and Definitions for specifications and best practices of each RCS component.

Create a Rich RCS Campaign with media and URL Redirects

The campaign creation process is the same as described in Use Case 1, with Step 3 outlining how to create the RCS message. In this section, we will focus specifically on the RCS content creation step, detailing how to build a Rich RCS message using carousel cards.

Step 1: Open your campaign

  1. Go to your campaign and open the Content tab.

  2. In the content type options, select Rich RCS.

Step 2: Create your rich message

In the Message section, click Create Rich Message. A message creation window opens. As you build your content, a live preview appears on the right side.

Step 3: Build your rich card

Note: This example does not include the First message.

This is the only card in your carousel.

For your card, enter the following:

  • Title:Need a mid-winter pick me up?

  • Description: Storewide Flash sale - 20-50% off

Step 4: Add media to your rich card

You can include media to your card, in JPEG, JPG, PNG, GIF or MP4 formats. You can either attach the media that has already been hosted in Cheetah Digital or upload new media to use.

  1. In the Media section, click Upload New Media. A pop-up window appears to enable you to upload media.

  2. Click Choose File.

  3. In the displayed file browser window, select the media you want to upload.

  4. Expand the Browse Hosted Items Files, in the left panel and select the folder you want save the media to.

  5. Click Upload. A success message is displayed after your media is uploaded to Cheetah Digital. The media is attached to your card.

    If your media is already in the Cheetah Digital's hosted items, you can use Search Media button to select the media to use in the card.

Step 5: Add a URL Redirect button to the card

  1. In the Suggested Reply Button section, click + Add Button. A pop-up window appears asking you to choose a suggestion type.

  2. Select Suggested Action.

  3. Enter the following:

    • Button Title: Show me the deals

    • Action Type: URL Redirect

    • URL: paste your deals page URL

  4. Click Save. The button is now attached to the carousel card.

Step 6: Add your second button

  1. In the Suggested Reply Button section, click + Add Button. A pop-up window appears asking you to choose a suggestion type.

  2. Select Suggested Action.

  3. Enter the following:

    • Button Title: Not today - Main Website

    • Action Type: URL Redirect

    • URL: paste your web site URL

  4. Click Save. The button is now attached to the carousel card.

Step 7: Add Reply Chips

You can also add reply chips to your RCS message to display common information across your rich cards. The chips are similar to your reply buttons in the card, but they are appear outside the card and shown commonly below all the rich cards in the carousel.

  1. In the Reply Chips section, click + Add Chip. A pop-up window appears asking you to choose a suggestion type.

  2. Select Suggested Action.

  3. Enter the following:

    • Chip Title: Website

    • Action Type: URL Redirect

    • URL: paste your deals page URL

  4. Click Save. The chip is now attached to the RCS message.

Step 8: Review the preview and conversation flow

As you add cards and buttons:

  • the preview panel updates to show how the carousel will appear to users

  • the Conversation Flow panel on the left side of the screen, updates to show how users can interact with the campaign

Explore the feature gallery here to understand how the content appears in Android and iOS devices.

Review the card abd buttons carefully to confirm:

  • titles are clear

  • descriptions are concise

  • each button links to the correct page

Step 9: Save the rich message

When your card is complete, click Apply and Close.

This saves the Rich RCS message and returns you to the Content tab of the Campaign.

Step 10: Add SMS fallback content

In the SMS Fallback Message field, enter fallback text for users who are unable to receive RCS messages.

Best practices

Keep the user experience simple and direct:

  • use short, descriptive card titles

  • keep descriptions focused on the benefit of clicking

  • make button text action-oriented

  • use destination pages that match the card topic exactly

  • always include SMS fallback text

Click on the Best Practices icon at the top of the Conversation flow to see context specific best practices.

It is recommended to use the proofing functionality and send a test message to yourself to review the appearance and content of your campaign before sending.